Amber Tacy with Dancers Who Lift, is a science-based strength training & nutrition coach for performers. She needed a major brand refresh- her media was dated, lacked cohesion and fell flat on story. She shared her vision and I crafted a concept that weaved her style, offerings and personality. It takes courage to show up as the face of your brand, Amber NAILED IT.
Photography & Direction — by Sarah Annie
Styling support — Eli Lopez Beltran
HMU — Joanna Hathcock
Assist — Angela Cox
“I knew these photos would attract new clients but I didn't expect my current roster to be so enamored too. Thank you!”
— Amber Tacy
LET’S SHAPE YOUR VISION
Before photography, there was movement
Years of dance taught me something I still use every day: people rarely look most like themselves when they're standing still and trying to get it right.
They look like themselves in action. Mid-conversation or doing what they love.
That's why movement is built into my process.
Not as a style choice. As a way of helping people settle into their own rhythm instead of performing for the camera.